2020 Vision – Seeing the Future of Video More Clearly
In 2018, digital media crossed the 50% threshold of all media spending for the first time. While the growth of digital media as a whole is impossible to ignore, it’s effect on “offline” media gets less play. TV, long the dominant channel in terms of ad spend, has entered a golden age in terms of the quality and variety of content available. This renaissance is in no small part driven by advances in digital video. It’s never been easier to consume video at the time and place of your choosing.
Join PhIMA and our programming sponsor Simpli.fi for a discussion on how connected devices are changing the way we consume “TV”, how the content we are consuming is changing and how advertisers can more effectively align their messaging not only with the programming that’s most relevant, but with the audience that’s most receptive.
Attendees will also enjoy a collection of lite fare. One lucky attendee will head home with a Phillies prize pack (4 Hall of Fame Club Tickets, a $50 Phillies gift card and t-shirt), courtesy of PhIMA and Harmelin Media.
Panelists:
Thomas Connelly - Regional Sales Manager, Simpli.fi
Tom has spent nearly a decade and a half driving growth in both the publisher space and within the ad tech ecosystem. As a long tenured early-stage employee at Simpli.fi, Tom has enjoyed a front row seat for the ever-evolving landscape of digital media.
Dan Cox - VP Planning, Harmelin Media
Dan is leading the charge to integrate media planning at Harmelin by strategically blending the worlds of digital and offline media. With nearly fifteen years of media planning experience, Dan intuitively understands the value of an ad exposure. It's this key insight for the consumer experience that helps Dan see beyond media channels and deploy campaigns that harness the power of video, audio, etc. wherever it is being consumed.
Sheri Lambert - Assistant Professor of Practice | Program Director, MS-Market Research & Insights, Temple University
Sheri has over 25 years of executive management experience, including years of market research consulting engagements in both consumer and B2B sectors across a wide range of industries and methodologies.
She is currently an Assistant Professor of Practice in Marketing, as well as Director of the MS-Market Research & Insights Program, at the Fox School of Business at Temple University. Prior to joining the faculty at Temple University, Sheri was part of the executive leadership team at Big Sofa Technologies and a member of its Global PLC Board. She also worked for Ipsos as Managing Director of its Travel & Leisure division (formerly Synovate) and was Executive Vice President at Ipsos Loyalty, the world’s largest research and advisory firm specializing in customer satisfaction and loyalty.
