In this panel, we will discuss the emerging trend of predictive marketing, focusing on how AI will act as an extension of the marketer in 2017.
Consumers now expect brand experiences to be ubiquitous and always-on. These evolving expectations put marketers under more pressure than ever to reach consumers across all touch points on numerous channels. They need a solution to harness mass amounts of data to advance their business. Enter artificial intelligence: the solution that promises to help marketers tap into data at a scale and velocity beyond human comprehension. In this session, we will discuss the impact that AI and predictive marketing will have on marketers, and the consumer, and how it will help you increase media efficiency, improve marketing performance, exceed brand building goals, and generate a deeper level of consumer intelligence than ever before.
Panelists and Moderator to be announced soon.
Beer, wine and lite fare will be served.